American-built · serving worldwide
SWRV Tech builds websites, ecommerce, mobile apps, dashboards, and automation as one connected system — so the site your customers see and the operations you run stop being separate jobs.
The SWRV system map
This is how we think about every project: not pages, but systems and the data that should move between them. Select a node.
What SWRV builds
Most projects draw on more than one. That's the point — each capability strengthens the others when they share data.
Proof
Selected work by SWRV's founder — labeled honestly as founder experience, because trust is the product here.
Across 36+ production builds — including Cookies D.C., Hikei, Botera (MA & NJ), Bud & Rita's, Elevated Roots, and Illicit Gardens — SWRV's founder shipped ecommerce for an industry where every page is a compliance surface.
A company website for an industrial-sector business — technical credibility communicated through structure and clarity rather than stock imagery.
A web presence for a consulting practice — positioning and services communicated with editorial restraint.
Systems we connect
Most engagements don't replace your stack — they make it act like one system.
Template showroom
Six fully interactive demonstration sites — original fictional brands, real interactions, honest simulated flows.
A resort site that reports the mountain in real time
A storefront with an identity you can feel in the dark
A restaurant site that seats the table itself
A villa that books itself — on every channel at once
A campaign page built like an editorial spread
The back office your website should be connected to
Services
Marketing and company websites built on Next.js — fast, findable, and wired into your booking, inventory, and customer systems.
Mobile apps for customers and staff — ordering, booking, loyalty, and operations — built against the same data as your website and dashboard.
Online stores and point-of-sale systems that share inventory, customers, and reporting, built by a team with deep regulated-retail experience.
Custom CRM, booking, operations, and management software — built when spreadsheets and off-the-shelf tools have run out of road.
Automation and AI integrations that take over repetitive work — intake, follow-up, scheduling, reporting — inside the systems you already use.
Brand identities and design systems built for implementation — logo, type, color, and components that survive contact with real products.
Google Business Profile, Maps presence, GA4, and technical SEO — the unglamorous setup work that decides who gets found locally.
Process
The Project Builder or a working session produces a system map: what exists, what connects, what's missing.
Brand, interface, and data model designed together — on real content, not lorem ipsum.
Weekly working previews from week one. You watch the system come together, not a slide deck about it.
Integrations wired and tested against your real accounts: POS, payments, calendars, analytics.
Launch with measurement in place, then iterate on what the data shows. No disappearing after go-live.
Technology we build with
Platforms we work with daily — listed as tools, not endorsements.
Who builds this
SWRV is led by Cord Palmer — full-stack engineer and product builder. The person scoping your project is the person building it.
150+
Production sites shipped
Founder portfolio, cordpalmer.com
36+
Regulated-retail ecommerce builds
Cannabis retail, multi-state
4
Lighthouse categories tracked
Performance, a11y, SEO, best practices
Insights
Fee math, data ownership, and integration ceilings — a framework for deciding between Square/Shopify-style platforms and custom POS or CRM software.
An inventory framework — triggers, rules, handoffs — for finding the work automation should take over, why plain automation beats AI first, and where review gates go.
A decision tree for choosing between a website and a web application — content-led vs. workflow-led, with the hybrid path most businesses actually need.
Questions
The Project Builder asks what you're building and what it needs to connect to — and hands you a preliminary project map: recommended platform, phases, integrations, and timeline category.