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Regulated retail

Ecommerce at scale in regulated cannabis retail

Across 36+ production builds — including Cookies D.C., Hikei, Botera (MA & NJ), Bud & Rita's, Elevated Roots, and Illicit Gardens — SWRV's founder shipped ecommerce for an industry where every page is a compliance surface.

Founder work — built by SWRV's founder36+ dispensary and cannabis retail brands

The challenge

Cannabis retail ecommerce operates under constraints most stores never face: age gating, jurisdiction-specific menu rules, purchase limits, restricted payment rails, and menu data that changes hourly from POS and inventory systems. Sites must convert like consumer ecommerce while staying inside regulatory lines that differ by state.

Scope

  • Menu-driven ecommerce storefronts synced from dispensary POS systems
  • Age verification and jurisdiction-aware compliance gating
  • Live inventory, pricing, and promotion feeds
  • Location-aware experiences for multi-store brands
  • Performance tuning measured with production Lighthouse benchmarks

Technical approach

  • Next.js storefronts consuming live menu/inventory APIs
  • POS and menu-platform integrations as the source of truth
  • Production Lighthouse scores tracked for performance, accessibility, SEO, and best practices

Design approach

  • Distinct brand systems per retailer within a proven storefront architecture
  • Conversion-focused product discovery: search, filtering, category navigation
  • Mobile-first purchase flows for a predominantly mobile audience

Integrations

POS systemsMenu platformsAnalyticsEmail/SMS

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