Do we get source files?

Everything: vector sources, Figma libraries, token files, and fonts licensing documentation. The brand belongs to you, in formats you can actually use.

Services / Brand

An identity system your future website already fits into

Brands designed as PDFs fall apart when they hit a real product: the logo doesn't work at favicon size, the palette fails contrast, the type has no UI weights. We design identities as systems — tested against the website, app, and materials they'll actually live in.

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What you get

Deliverables

Identity: logo system, color, typography, usage rules
Design tokens ready for web and app implementation
Component library in the identity, not beside it
Templates for the materials you produce monthly
Brand guide written for humans, not lawyers
Launch assets: social, email, print-ready files

Systems this connects to

Design tokensComponent libraryFigmaWebPrint

Designed against real surfaces

Every identity is tested on the actual product surfaces it will live on — UI, signage, packaging, social — before it's finalized.

Tokens, not just swatches

Color, type, spacing, and radius ship as design tokens your developers consume directly. The brand guide and the codebase can't drift apart.

Accessible from the start

Palettes built to pass WCAG contrast in their intended pairings, so accessibility never becomes a redesign.

How it runs

The brand process

Position before pixels

Who you're for, what you replace, and why you win — settled before any visual work.

Explore in context

Directions presented on real surfaces — your future homepage, your storefront — not on posters.

Systematize

The chosen direction becomes tokens, components, and rules that hold up under growth.

Implement

We carry the identity into the actual website or product, so nothing is lost in translation.

See it, don't imagine it

A live demo in this category

A campaign page built like an editorial spread Explore the Meridian Roast demo — it's fully interactive.

Brand launch campaign

Meridian Roast

A campaign page built like an editorial spread

Open the live demo

What you receive

Real deliverables, not a mystery

Every branding engagement ships as a proper brand guide plus an asset file with your logo in every format you'll need. Here are complete examples you can open right now.

Brand guide

PDF · example

The identity system in one document: logo usage, color with exact values, typography, voice, and the rules that keep everything consistent as you grow.

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Asset file

PDF · example

Every logo lockup, the standalone mark, and color references, organized and export-ready. Delivered as editable source (Illustrator, Photoshop, or Figma) so your team can produce anything.

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Examples shown are a fictional demonstration of SWRV's own brand. Your deliverables are built for your brand, in editable formats you own outright.

Questions

Branding & design FAQs

Yes — most engagements extend an existing identity into a proper system: filling in missing weights, fixing contrast failures, and turning a logo-and-palette into tokens and components.

Pairs well with

Websites

Marketing and company websites built on Next.js — fast, findable, and wired into your booking, inventory, and customer systems.

CMSBookingCRM

Explore websites

Ecommerce & POS

Online stores and point-of-sale systems that share inventory, customers, and reporting, built by a team with deep regulated-retail experience.

StorefrontPOSInventory

Explore ecommerce

Mobile apps

Mobile apps for customers and staff — ordering, booking, loyalty, and operations — built against the same data as your website and dashboard.

API layerPaymentsPush notifications

Explore mobile

Ready to scope it?

Five minutes in the Project Builder produces a preliminary project map for your brand project.

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