What isn't included in the starter packages?

Copywriting beyond light editing (you bring the words, we shape them), logo design, photography, paid-ads management, and ongoing content. Ecommerce, booking with payments, memberships, and multi-location builds are custom projects — the Project Builder scopes those.

How does payment work?

50% to start, 50% at launch, by card or ACH. The Google Growth Setup is paid up front. No subscriptions and no lock-in — hosting runs in your own accounts, typically $0–20/month.

What if I outgrow the starter site?

That's the plan. Starter sites are built on the same stack as our custom work, so nothing gets thrown away — pages, SEO history, and analytics carry straight into a larger build.

When does custom pricing start?

Custom engagements — ecommerce and POS, apps, dashboards, automation — typically start around $5,000 for a focused first phase, with most projects landing between $5,000 and $40,000. The Project Builder gives you a scoped map before any call.

Pricing

Fixed prices for the way most businesses start

Three starter packages with honest scopes and no subscriptions. Bigger builds get scoped properly — not squeezed into a menu.

Websites & Google

Starter packages

Google Growth Setup

$250fixed

Be findable, be measurable — in under a week.

3–5 business days

Google Business Profile claimed, verified, and fully built out
Categories, services, photos, and hours optimized
GA4 installed with call and direction-request events
Search Console connected, sitemap submitted
Review link + response templates for your team

Also $150 as an add-on to either site package.

Start with Google Growth Setup

Launch Site

Launch Site+

$1,500fixed

The Launch Site plus one working feature.

About 3 weeks

Everything in Launch Site, up to 5 pages
One working feature: booking requests, a menu or price list you can edit, photo gallery, blog setup, or email-list capture
One extra integration (calendar, review platform, or CRM handoff)
30 days of post-launch fixes included

Need two features? That's usually custom territory — see below.

Start with Launch Site+

Bundle logic that works in your favor: add the Google Growth Setup to either site package for $150 (instead of $250) — same scope, one launch.

Branding

Branding packages

Identities designed for implementation — every package ships files your future website can actually use, not just a PDF.

Logo & Mark

$500fixed

A real logo system, not a one-off graphic.

About 1 week

Primary logo, standalone mark, and lockups
Core color palette and type pairing
One-page usage sheet: spacing, sizing, don'ts
Vector sources and every export format you'll need
Works at favicon size — tested, not hoped

For businesses that need to look real, fast.

Start with Logo & Mark

Brand Identity

Brand System

$2,500fixed

An identity your website inherits automatically.

About 3 weeks

Everything in Brand Identity
Design tokens ready for web: colors, type, spacing as code
Component starter styled to your brand
Launch assets: social covers, OG share image, email header
Applied to one real surface so nothing is theoretical

The bridge between a brand guide and a shipped product.

Start with Brand System

Best pairing on the menu: Brand Identity + Launch Site for $2,000 (save $250) — one project, one launch, a brand and a site that were designed together.

What you receive

Real deliverables, not a mystery

Every branding package ships as a proper brand guide plus an asset file with your logo in every format you'll need. Here are complete examples you can open right now.

Brand guide

PDF · example

The identity system in one document: logo usage, color with exact values, typography, voice, and the rules that keep everything consistent as you grow.

View the example

Asset file

PDF · example

Every logo lockup, the standalone mark, and color references, organized and export-ready. Delivered as editable source (Illustrator, Photoshop, or Figma) so your team can produce anything.

View the example

Examples shown are a fictional demonstration of SWRV's own brand. Your deliverables are built for your brand, in editable formats you own outright.

Beyond the menu

Custom builds are scoped, not menu-priced

Ecommerce and POS, mobile apps, dashboards, booking with payments, automation — fixed menus do those projects a disservice. Custom engagements typically start around $5,000 for a focused first phase, and most land between $5,000 and $40,000.

Map your project — free

Five minutes. You get platform, phases, and a budget category.

Questions

Pricing, straight

Because the scope is fixed. These packages are productized: the design system, SEO foundation, forms, and analytics already exist and are proven on this site — you're paying for expert configuration and real design decisions, not for rebuilding infrastructure from zero. Fixed scope is what makes the fixed price honest.